Master Cioccolaterie Guido Gobino has taken the art of chocolate and gianduja making to new heights in Torino. He enjoys a loyal and global following for his dedication to quality, tradition, innovation and design - all at the same time. His products are leading edge while grounded in tradition.
Our Interview with Guido Gobino
What motivated you to open a chocolate business?
I basically grew up in the chocolate business. I was only 8 years old when I began, like my father, to distinguish the various fragrances of cacao.
Did you have any formal training in chocolate making?
My father has always been the greatest master.
Where do you get your inspiration for the different flavors and textures you include in your chocolates?
Often the best ingredients are found in places that are far from home... for this reason it is necessary to look for them around the world. Cocoa, for example, I personally choose the prestigious qualities from countries like Venezuela, Trinidad and Java. Traveling provides me with the opportunity to know new flavors and I adore recreating the atmosphere of these far away places, creating original pairings with my chocolates and various precious ingredients in the world.
If you had to describe your product line in a couple of sentences, what would that be?
Tradition, research and innovation have not found a more perfect synthesis. A good chocolate is not made-- it is created, exclusively with the best ingredients.
What is your personal favorite out of all the products you make and why?
I wouldn’t know what to say. Each product has it’s own special qualities, for which I love them all in the same way.
La Fabbrica del Cioccolato
Via Cagliari 15/b, 10153 Torino
Tel: +39 011.24.762.45
La Bottega Torino
Via Lagrange 1, 10123 Torino
Tel: +39 011.56.607.07
La Bottega Milano
Corso Giuseppe Garibaldi 39, 20121 Milano
Tel: +39 02.89.096.601
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