An October 2009 report from Leatherhead Food Research, forecasts that chocolate sales will rise by around 15 per cent to $93.5bn in the next four years.A lot of the growth will come from regions such as Asia and the Middle East. "While In the more developed parts of the world, sales of chocolate have been aided by the growing demand for more premium varieties, such as single-origin and Fairtrade products, as consumers become more discerning", continued the researchers.
Chocolate sales are expected to increase this year compared with 2008, despite the recession, Mintel
International Group Ltd found. "They've given up everything else, but they're not going to deprive themselves entirely," an analyst said. Mintel's data show that U.S. chocolate sales in 2008 were $16.6 billion and are expected to rise more than 2 percent to $17 billion in 2009.
U.S. sales of chocolate are expected to hit $18 billion by 2011, up from $16 billion in 2006, according to Rockville, Md.-based Packaged Facts, a research group. Of that, premium chocolate will account for 25 percent of sales in 2011, up from 17 percent five years earlier.
In the US, chocolate candy's household penetration is 97.3 percent, and 96.7 percent of households repeatedly buy chocolate during the year according to Nielsen Co. in their Facts, Figures & the Future report published in January 09. |
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