4 Comments

  1. Sophia Rea said:

    I already wrote this in my Chocolate Aroma kit 5 years ago. Several people have the kit including the World Cocoa Research Center, Shawn Askinosies Chocolate University, PhD Food scientists and chocolate makers world wide. They all can attest that it is written in our kit. It is good to see that others see what I saw!

    I have already got a solution to this problem of chocolate not having its due respect because we come to it at such a young age. Thank you for reiterating it. I will be posting my ideas for solutions on my Instagram account which are different than yours but all solutions lead to the same goal. Chocolate deserves its due respect.

    Sophia Rea
    Projet Chocolat

    January 28, 2019
    Reply
    • Alysha Kropf said:

      Thanks for your comments Sophia! It’s wonderful when we can come together to help move the fine chocolate industry forward, and we’ll look forward to seeing your ideas for solutions on your Instagram account in the future!

      January 28, 2019
      Reply
  2. Not mentioned here but really important: beautiful packaging matters. No one wants to buy a $8-10 bar when it looks similarly packaged to one that costs $3-4. It might suck to hear that but that’s the reality.

    January 28, 2019
    Reply
    • Alysha Kropf said:

      Great point Pashmina! Beautiful packaging creates an amazing first impression, and it’s the product inside that keeps customers buying over and over again.

      January 28, 2019
      Reply

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